Mobile Online Payment Methods
More and more people are using their mobile devices to do everything,
including making payments. While the interest in mobile payment
methods is high, there still hasn’t been a great deal of
people who have been using their mobile devices instead of their
credit cards. That should change as more mobile payment methods
come online.
The latest numbers indicate that just about 15% of mobile device
owners have used their mobile device to make online payments in
the last three months. The interesting part about the numbers
is that in that same survey, most of the users would be interested
in using their mobile device to make payments if they had a good
option.
It could be that what is needed is for consumers to get some
incentive to use their mobile device instead of a credit card
to make payments. Part of that incentive could be loyalty programs,
bonuses, coupons, etc. One of the companies that have taken the
lead is Starbucks as they have an app that has proven to be very
popular. It allows customers to pay for coffee quickly and easily
and rewards them for usage.
Some of the online payment providers who could be poised to take
the lead in terms of mobile payments are PayPal, Google Wallet,
Loop and a new one called the Merchant Customer Exchange. And
not to be forgotten are Apple and Amazon who have millions of
customers.
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